This was a group project in university for Sure deodorant, the aim of the campaign was to drive loyalty with consumers and retain brand love for Sure. The main idea behind the campaign was to link Sure with trampolining. The activity of trampolining was chosen to promote the brand because of its new popularity. 

This was the TV advert for the campaign, the video would also be put onto social media sites such as Facebook, Twitter and YouTube.

These were the billboard designs for the campaign.

Part of the campaign was a social media competition to get the audience to engage with the brand.

These would be sampling machines placed at trampoline parks, this would be done so that the consumer could try the product and see the benefits. 

These were floor stickers for inside supermarkets. The idea for these was to get the consumers attention and attract them to the product. During the research stage of this project I realised that there were so many competitors for Sure and they needed a way to stand out to consumers.